Coke bought a stand at São Paulo Fashion Week and wanted to use it to relaunch its classic glass bottle. Only problem: cool fashion people don't care about brand stunts. How could we solve this?

We decided to connect the iconic bottle with the creativity of fashion designers launching their new spring collections, resulting in the perfect accessory for the glass bottle: a limited collection of Fashion Straws.
 

For the event, we invited Croatian architect Marko Brajovic to create a sensorial intervention to boost the design of the Fashion Straws. A shiny art gallery with light and technology installations and dozens of giant straws celebrated the glass bottle.

The space was also perfect for selfies and Boomerang videos, with influencers attending Fashion Week allowing us free load on their thousands of followers. 
 

What I learned working on this project:

The project started with a brainstorm involving strategists and digital, live marketing and content creatives. It took just one day to (i) brainstorm the idea, (ii) branching it out to all touch points, and (iii) preparing the deck to present to the client.

Getting the right people in the room = efficiency and fun.